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What to Avoid in Your Online Copy

By now we’re all aware that the words we include in our online presence- both in web and social media platforms- are vital to the overall success of our business. SEO has grown in understanding and recognition, with most of us making deep investments into ensuring our business is not only noticed, but noticed above our competitors. 

While we spend time ensuring we include the right words in our platforms, how often do we consider which words we should monitor or avoid from our platforms? Which words are we using which are actually detrimental to the hard work we are putting into our business?

Knowing which words to avoid when creating the copy for websites and social media platforms is incredibly important. We must ensure the copywriting we have invested into is able to perform to its full potential and engage our target audience.

Certain words have been so overused that the Google search engine algorithm now ignores them when it performs its searches. Other words have become blacklisted by platforms such as Facebook, meaning that your efforts can be entirely ignored. 

Hyperbole

Marketing has long been made up of catchy, often over-the-top language which promises to bring wonder into the lives of customers and clients. While certainly your products or services may change the way your target audience engages in their world, your product probably isn’t ‘world- changing’. The over-use of such extravagant words has caused most audiences to rebuff them as ‘clickbait’, causing the business to be perceived as not credible, especially when outlandish statements are considered misleading. Creativity is important when writing copy for your online platforms, but so is staying within the realm of reality. Good copy balances intrigue without crossing into clickbait territory. Not every business owner has the time to study how to create this balance; that’s where our copywriting services come in to ensure your copy hits the perfect balance.

Profanity, Threats or Violence

These are pretty obvious. Profanity isn’t often considered appropriate in the business world. It can also cause your website or posts to be excluded from certain searches. Threats and violence are also excluded, and while you may avoid these three kinds of language naturally, they can end up on our online platforms due to spambots or trolls. These can negatively impact how our online platforms are perceived by SEO results. Businesses which may have words considered profanity as part of their strategy (eg product names with cheeky phrases) need to be clever with how they use copy in their product descriptions.

To avoid having all your hard work being impacted by bots and trolls, Shout Me Loud has some great tips to help you monitor any profanity which may be left by other users on your Facebook page here. You can also set up a blocklist for your Facebook page here.

Spam

The same as profanity, threats or violence, spam ends up on our online platforms through spambots. Apart from vigilance on our part, Disqus offers some tips on monitoring spam here, and Social Media Examiner lists great moderation tools for blogs.

1 Comment

  • Kim

    Hi, very nice website, cheers!
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