Colour Psychology in Branding


Colour Psychology in Branding
2 March 2021

Using Colour Psychology in Marketing and Branding

Choosing a colour scheme for your business, logo, website, office, social media and even your office has impacts beyond just looking good. While the aesthetic of your business will attract customers, did you know colours can also communicate many different messages to different customers? The colours of a brand, social media post,…

Self-care for small business owner
16 February 2021

Is it Time for a New Logo?

Logos are a vital aspect of a business. A logo is often the first representation people with have of a brand, whether it’s through a google search, a physical item such a store front or a business card.

The development process of a business logo takes significant consideration, as…

Brisbane head shot photography
10 February 2021

Tips for Having a Headshot Taken

Professional photos are a great asset for anyone. Organisations and businesses can feature them on their website to introduce their staff to a wider audience, and for public speakers or authors. They are a way to engage with your audience in a more personal way, allowing them to meet you and your…

Vision Media Studio
20 May 2020

Online Presence Check List

Over the last few years many business owners have recognised the need for a greater online presence, and the recent lockdown orders have emphasised the importance for businesses to have a strong online presence in order to continue connecting with their customers and desired audience. Online shopping has steadily increased over the…

Tips to work from home
23 March 2020

9 Tips for Staying Productive While Working from Home

I worked in a busy office for 6 years, with many volunteers coming in and out everyday. Going from this environment to working from home full-time was a difficult transition, not only in terms of staying focused (there are so many distractions at home that only seem to be distracting while working…

Content Creation for Social Media
17 March 2020

How to Make the Most of Business Slow Season

Running a small business is one of the most rewarding jobs you can have, but it can also come with some big challenges. This year our country has experienced major crises that have contributed to slower than usual business. Social-distancing has been encouraged to slow the spread of the virus which has…

Best Plants for Office Productivity
17 March 2020

The Best Types of Plants for Your Office

Working in the same office space day after day can become tiring. I used to work in an office which had minimal windows, and therefore minimal air flow and natural light. I often struggled in this environment, needing frequent breaks to clear my head and refocus. Turns out it was a smart…

Brisbane videography
26 June 2019

The Types of Videos Your Business Should Have

We have previously written about the visual content your brand should be posting here. Personally we believe that videography is one of the most important kinds of visual content EVERY business must create and post- even government agencies are engaging video to communicate important information, announcements and alerts to citizens. Video has…

social media visual content post
13 March 2019

7 Types of Visual Content Your Brand Should Be Posting

In the last 10 years social media has grown quickly and steadily, becoming a permanent fixture in most if not all areas of our lives. The advancement of technology has especially heavily impacted how we do business, with manual processes like logistics management being transferred to digital processes, greater flexibility for working…

Local Organic Rose Cosmetics Lifestyle Product Photography
5 March 2019

Why Product Photography

It’s often said that an image is worth a thousand words; for your business product images can be worth thousands of purchases, social media engagements, and loyal customers. Etsy found in a poll that 90% of people were influenced to make a purchase based on the quality of the…