Using Colour Psychology in Marketing and Branding

Choosing a colour scheme for your business, logo, website, office, social media and even your office has impacts beyond just looking good. While the aesthetic of your business will attract customers, did you know colours can also communicate many different messages to different customers? The colours of a brand, social media post,…

Is it Time for a New Logo?

Logos are a vital aspect of a business. A logo is often the first representation people with have of a brand, whether it’s through a google search, a physical item such a store front or a business card.

The development process of a business logo takes significant consideration, as…

Tips for Having a Headshot Taken

Professional photos are a great asset for anyone. Organisations and businesses can feature them on their website to introduce their staff to a wider audience, and for public speakers or authors. They are a way to engage with your audience in a more personal way, allowing them to meet you and your…

Online Presence Check List

Over the last few years many business owners have recognised the need for a greater online presence, and the recent lockdown orders have emphasised the importance for businesses to have a strong online presence in order to continue connecting with their customers and desired audience. Online shopping has steadily increased over the…

9 Tips for Staying Productive While Working from Home

I worked in a busy office for 6 years, with many volunteers coming in and out everyday. Going from this environment to working from home full-time was a difficult transition, not only in terms of staying focused (there are so many distractions at home that only seem to be distracting while working…

The Best Types of Plants for Your Office

Working in the same office space day after day can become tiring. I used to work in an office which had minimal windows, and therefore minimal air flow and natural light. I often struggled in this environment, needing frequent breaks to clear my head and refocus. Turns out it was a smart…

The Types of Videos Your Business Should Have

We have previously written about the visual content your brand should be posting here. Personally we believe that videography is one of the most important kinds of visual content EVERY business must create and post- even government agencies are engaging video to communicate important information, announcements and alerts to citizens. Video has…

7 Types of Visual Content Your Brand Should Be Posting

In the last 10 years social media has grown quickly and steadily, becoming a permanent fixture in most if not all areas of our lives. The advancement of technology has especially heavily impacted how we do business, with manual processes like logistics management being transferred to digital processes, greater flexibility for working…

Why Product Photography

It’s often said that an image is worth a thousand words; for your business product images can be worth thousands of purchases, social media engagements, and loyal customers. Etsy found in a poll that 90% of people were influenced to make a purchase based on the quality of the…